Black Friday Deals

Updated 25th November, 2016

Black Friday is here! The day where bargain hunters across the world try and grab themselves a great deal heading into the Christmas period.

Boy are we excited (kind of). While the day could be best described as utter online mayhem, it sure is fun to take part and grab yourself a few bargains. Below you can find details of offers for all of your favourite kids fashion stores and clothing brands. But first, we’ll share a few top tips for the big day.


  1. Loyal customers win the race. Make sure you sign up for email newsletters so you can get a heads-up on the deals in advance of other shoppers.
  2. Birthday’s coming up in early 2017? Think long term when it comes to Black Friday deals. You can snap up some good discounts for presents well beyond Christmas.
  3. No need to fight your way through crowds with a giant cat tree you got for half price. Stay at home on your comfy sofa with your precious kitties safely on lap and shop online. This way you’ll know exactly what’s in stock.
  4. Sometimes sites crash due to the insane number of shoppers trying to access their deals. Make a list prior to the day and target website strategically (yes this is serious business).
  5. Plenty of retailers offer deals earlier than Black Friday, so don’t forget to keep your eyes peeled all week.


Below we’ll be updating everything you need to know about the best kids fashion deals, when they start, how much you can save, and what code to use. We will be updating this page as deals go live.

Note: These offers will not take effect until the relevant start date.


Sunuva Black Friday

60% off selected lines at Sunuva. Offer ends: Midnight 28th November. Don’t forget FREE delivery on orders over £40

The White Company

The White Company Black Friday

The White Weekend – 20% off EVERYTHING & free delivery. Offer ends: 28th November. Use code: AP243

Alex and Alexa

AlexandAlexa Black Friday

Use code: BLACKFRIDAY to receive 25% off your order. Offer ends midnight 27 November 2016.


Farfetch Black Friday

Get 10% OFF AW16 Collections. Offer ends: Saturday 26th November 09:00 GMT. Use code: BF10 on full price items.

NOTH Black Friday

Up to 50% off this Black Friday at Offer ends: Monday 28th November. No code needed.


Schuh Black Friday

Up to 40% off kids shoes at Schuh. No code needed. Order before 10pm for Free UK next day delivery.


Uniqlo Black Friday

Shop the UNIQLO Black Friday offers from £4.90. Offer ends: Thursday 1st December. No code needed.

Base Fashion

Base Fashion Black Friday

Up to 20% off selected childrenswear brands at Base Fashion. Free UK mainland delivery.


Smallable Black Friday

Up to 50% off AW16 collections at Smallable. No code needed. Offer ends: midnight Monday 28th November

Elias & Grace

Elias & Grace Black Friday

Up to 70% off EVERYTHING*. Offer ends: midnight 28th November 2016. Offer applies online and in store. Hurry!